Miscellaneous

Coca-Cola has issued label-free cans as the company said it wants people to imagine a world without labels. Coke’s label-free version of the iconic red-and-white can is available in Middle Eastern countries for Ramadan. The cans, intended to promote open-mindedness and tolerance, feature Coke’s signature dynamic white ribbon but not the words “Coca-Cola”. The message “Labels are for cans, not people” features on the back of the can.    

Injection moulding specialist Patterson and Rothwell has developed a method for manufacturing “the thinnest wall PET on the market”, which will be used to create premium dessert pots for the food industry. With a wall thickness of between 0.8mm and 1mm – up to 0.4mm thinner than the previous thinnest option – the recyclable pots will meet a need for elegant packaging in the premium dessert sector.  They are available in a range of shapes and sizes for yogurts, mousses and other desserts.

PlantBottle is Coca-Cola's vision to develop a more responsible plant-based alternative to packaging traditionally made from fossil fuels and other non-renewable materials. Using groundbreaking technology to create a recyclable plastic bottle made from renewable plant materials, the brand owner can justifiably claim to have pushed the boundaries of sustainable innovation.  The PlantBottle maintains the high quality package consumers expect but with the added benefit of being made from renewable materials.

This package offers a decisive advance in terms of sustainability: no more annoying inner plastic bags which negatively affect the product’s convenience as well as its value appeal. Resealability has also been beautifully solved; simply press the corner and the pack is sealed. A number of other facets also make the contents appetising: clear, natural product images underline the quality. The elaborate design with six colours and a matt varnish create interest in the contents which are visible through a round window.

This innovative cardboard design was given by two American undergrad students. This boxes are less wasteful, easy to handle and quick to assemble. They have a patent pending and are looking for manufacturing partners to commercialize their vision of the 21ste century cardboard box.