Skip to main content

Post categories

  • Home
  • Contact Us
  • Login
  • Register
Home
  • INDUSTRY UPDATES
    • Packaging News
    • Innovations
    • Packaging Offers
    • Press Releases
    • Events
    • resources
  • BLOG
  • OUR PRODUCTS
    • Big Book of Packaging
  • OUR PARTNERS
    • Bernhardt
    • EMA
    • Haemotronic
    • Linhardt
    • Ypsomed
    • Plas-Tech Engineering
    • Roechling
    • Sanok Rubber
    • Schreiner
    • Polycine
    • Yukon Medical
    • Bonini
  • SERVICES
    • CONSULTING
    • DESIGN SERVICES

Breadcrumb

  1. Home
  2. E-COMMERCE AND PACKAGING – A CHANGING ECONOMIC ENVIRONMENT

E-COMMERCE AND PACKAGING – A CHANGING ECONOMIC ENVIRONMENT

Profile picture for user sandeepg.connect011
By sandeepg.connect011 on Mon, 05/09/2022 - 17:19
  • Log in or register to post comments
E-COMMERCE AND PACKAGING – A CHANGING ECONOMIC ENVIRONMENT

E-COMMERCE AND PACKAGING – A CHANGING ECONOMIC ENVIRONMENT

The commodity and FMCG industries have observed a global shift in the way products are packaged in a short period of time; whether it was because of hygiene concerns during the coronavirus pandemic or due to growing fears that pushed for sustainability before that.

Global lockdowns in the past two years also espoused eCommerce – a way of life that changed how consumers interacted with sellers in the market and how trade took place at different levels and stages of the economy.

When work from home became the norm and leaving one’s residence was almost lethal, the general public came to the realization that it is much more convenient and time-efficient to have all necessities delivered to your doorstep at the click of a button.

The change came with its own challenges, especially for the packaging industry.

Since first-hand interaction with the product and packaging only takes place post-purchase, packaging professionals began paying greater attention to secondary and tertiary packaging to ensure safe and sustainable delivery of the package’s contents.

Another task was to make sure that on-screen images do justice to the actual product without falsely amplifying any of its capabilities or features. It is always better to exceed customers’ expectations rather than to disappoint them.

While there were many impediments, there were also some pleasant surprises.

Brand differentiation was achieved by engaging customers in social media trends such as “The Unboxing Experience”. It was observed that most customers gave equal importance to both aesthetic and protection while unboxing their purchases.

A few key words to remember while designing e-commerce packaging are:

  • Durable
  • Low Waste and Environment-Friendly Materials
  • “Frustration-free”
  • Compact
  • Impactful
  • Well-Labelled/Adequately Informative

Deciding between rigid and flexible packaging, emphasizing utility vs. branded packaging, taping and inserts choices are all choices that need to be deliberated over to increase the likelihood of customer retention.

Keep an eye out for our next blog that will dig deeper into the challenges as well as solutions associated with E-commerce packaging.

 

 

 

 

ecom
eCommerce packaging
Environment-Friendly Materials
green packaging

Follow Us

  • linkedin
  • facebook-f
  • twitter

Explore

  • Home
  • Contact Us
  • Login
  • Register

Company

  • Archive
  • Blog
  • Events
  • Packaging News
Brazil: State decree establishes take-back requirements system for packaging in Mato Grosso do Sul
06 Feb, 2023
Tiny bits of plastic used to make paint and food packaging found in human veins
06 Feb, 2023
Digital printing opens new door for Distillery Packaging Solutions
05 Feb, 2023

Footer menu

  • Privacy
  • Terms and conditions
Home
  • INDUSTRY UPDATES
    • Packaging News
    • Innovations
    • Packaging Offers
    • Press Releases
    • Events
    • resources
  • BLOG
  • OUR PRODUCTS
    • Big Book of Packaging
  • OUR PARTNERS
    • Bernhardt
    • EMA
    • Haemotronic
    • Linhardt
    • Ypsomed
    • Plas-Tech Engineering
    • Roechling
    • Sanok Rubber
    • Schreiner
    • Polycine
    • Yukon Medical
    • Bonini
  • SERVICES
    • CONSULTING
    • DESIGN SERVICES
Clear keys input element