The barrier between real and fictional brands is becoming increasingly difficult to see, as AI and accessible digital tools make it possible to create highly developed brand identitie

Naked packaging, broadly understood as selling products with little or no conventional packaging, has evolved from a distinctive approach pioneered by brands such as Lush into one of several strate

Omani researchers are exploring how date-processing residues can become useful feedstocks for bio-based packaging materials and circular-economy development.