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Natural Abundance rolls out NFT-based physical packaging in New Zealand

08 Feb 2022
GraniaJain
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Natural Abundance, a plant-based food tech start-up, has rolled out its first non-fungible token (NFT) based physical packaging in New Zealand.

The new offering includes a collection of 200 physical packets, printed and distributed exclusively across Countdown stores in the country.

People holding the collectible packets are anticipated to receive a free airdrop of digital NFT art minted on the Ethereum blockchain, Art on Opensea, said the company.

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Will Blockchain be the next big thing for packaging?

08 Sep 2021
pr011
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Enter, blockchain. A distributed, digital ledger that can record every transaction ever made on multiple systems. It is a highly reliable technology for businesses looking to achieve end-to-end traceability and surveillance along their chain, on a global scale.

Already through blockchain, consumers are able to view information on the product inside the box – from the exact farm where fruit was grown to the weaver of a cotton bedsheet – via a QR code or barcode.

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