Tracking and interacting

Swiss packaging expert SIG head of sustainability and digital marketing Bojan Buric Heler tells Packaging Gateway about the value behind connected packaging and how SIG is contributing to the market with its new digital closure product, 'One Cap, One Code'.

In today’s on-demand and digitalised world, consumers are more connected and informed than ever. They know what they want, how they want it, and who they want it from.