April
08
/ 2021
New cardboard packaging estimated to eliminate 300 tonnes of plastic per year
Today, consumers expect more from the brands they trust. According to an IPSOS survey commissioned by Gillette, 69% of UK consumers surveyed believe they would be more likely to buy a product with sustainable packaging. This ecological awareness makes packaging a central concern. Indeed, reducing plastic waste has become a priority for users, to the point of becoming a key factor in purchasing and product loyalty.