soft plastic packaging

The good news for customers is that even though the supermarket is scrapping multipacks of its own label drinks, individual cans will continue to be sold at the same price per unit as a part of a multi-buy promotion.  

And instead of having to buy multiples of the same product, shoppers will be able to mix and match purchases including lemonade, cola, ginger beer, soda and tonic water. 

The supermarket has stepped up its campaign against unnecessary plastic by removing the multipack wrap from many of its own brand food and drinks.  

Australian made Cadbury Dairy Milk Blocks will be among the first food products in the world to be available and wrapped in recycled soft plastic packaging, the confectionary brand has announced.

Announcing the news today, Cadbury’s owner US firm Mondelez International said it had sourced the equivalent of 30 per cent of the plastic needed to wrap the brand’s famous blocks from recycled sources.