Newly rebranded company to showcase innovative turnkey beauty collections: Lumiere, REI & Arcana
Florham Park, NJ – WWP, a leading provider of cosmetic packaging components, plastic tubes, and full-service turnkey solutions, will showcase three new turnkey beauty collections at Cosmoprof North America in Las Vegas, July 28-30. Exhibiting at Booth #46425, WWP will highlight the Lumiere, REI and Arcana collections, each with a distinctly unique aesthetic. Details on each:
Lumiere is a romantic collection consisting of a variety of cosmetic and skin care products for lip, face, cheek and body. Inspired by the word origin in French meaning “light”, Lumiere is designed to increase emotional wellbeing with anti-pollution and super food blend ingredients. Items in this multi-functional collection include a lip sleep masque enriched with plant cells, a superfood lip glaze infused with celery, kale and spinach extracts, a water based cooling and light weight highlighter for face & body, a soft silky crème blush, fragrance balm and a lightweight masque for total hydration and balance.
REI is a minimalistic collection inspired by Rei Kawakubo that celebrates mature skin and rejects the stereotypes and rules of aging and beauty. Comprised of dual action products infused with peptides to firm, plump and hydrate, REI also features an elegantly frosted matte lipstick containing Volulip which increases lip volume and hydration, a radiance primer formulated with peptides and travel pigments to help blur skin and achieve long lasting radiance, a timeless eye palette and a stunning air finished pressed highlighter compact that offers a soft and buttery natural glow for every skin tone.
Arcana was inspired by gender neutral products and formulas for today’s most savvy consumers. Geared towards sustainability, the Arcana collection houses formulas containing functional ingredients in packages with an elevated basics presentation. Highlights of the Arcana collection include Regenerate, a brow treatment formulated with peptides that promote the growth of lashes and brows and aid in the reversal of the oxidation process that causes grey hair growth, a post shave oil designed to smooth and hydrate, a cleanser balm and a lightweight, fast absorbing lotion laced with orange peel essential oil.
WWP’s four-decade commitment to packaging innovation and creativity has positioned the company as a leader in the cosmetics industry. Offering a full range of cosmetic components, tubes and full-service turnkey operations, WWP has recently expanded operations to emphasize speed-to-market and better serve customers.
The WWP product development team is designing, launching and expanding beauty brands for boutique, indie and prestige markets across the globe. Capabilities include full-service expertise ranges, product development ideation to primary and secondary packaging, regulatory guidance, manufacturing, filling and logistics.
“The distinct capabilities of the three new collections not only appeal to a wide range of consumers, but also demonstrate the versatility and capabilities of WWP,” said Jim Farley, Executive Vice President of Global Business Development for WWP. “We look forward to exhibiting at Cosmoprof North America to share our recent innovations and facilitate constructive dialogue with other industry leaders.”
WWP LLC provides the cosmetics and personal care industries with a complete range of packaging components, custom and stock molding, and product development and sales. WWP also specializes in custom engineered solutions for a variety of unique product applications. WWP’s extensive product line includes a wide selection of innovative tube packaging options, jars, compacts and lotion bottles. The company provides everything from plastic mass-market containers to sophisticated metal cases for lipstick, lip gloss, mascara, and eyeliner, while offering competitive prices and dependable, high quality service.
For more information, contact WWP LLC, 15 Vreeland Road, Suite 4, Florham Park, NJ 07932;
phone: 973-805-6500 or toll-free 1-800-950-0390;
fax: 973-805-6510; or visit the company’s website at www.wwpinc.com.