Luxembourg (19 October, 2026) – Ardagh Group will present its latest glass and metal packaging innovations at BrauBeviale 2026, highlighting sustainable design, performance and brand differentiation.
Innovation in beverage cans and ends
Ardagh Metal Packaging-Europe (AMP-Europe) will present its range of beverage cans and ends, offering brands innovative ways to differentiate and engage consumers.
Highlights include H!GHEND, wine cans, embossed and nitro cans, digitally printed cans in cooperation with NOMOQ, and XO resealable ends*, providing a broad range of options for distinctive and functional beverage packaging.
Award-winning lightweight glass packaging
Ardagh Glass Packaging-Europe (AGP-Europe) will showcase its award-winning, ultra-lightweight 300g wine bottle range, developed to reduce packaging weight without compromising performance or premium appeal.
Delivering material reduction, structural performance and strong shelf appeal, the 75cl bottles are engineered for high-speed filling lines and supply chain handling while retaining the premium look and feel of glass packaging.
The expanding range includes Bordeaux and Burgundy bottle shapes in green and flint glass, with additional colours planned.
Together, AGP-Europe and AMP-Europe will demonstrate how innovation across glass and metal packaging can combine sustainability, design and functionality to help beverage brands stand out.
"Our focus is on developing packaging that helps our customers meet changing market needs without compromising on quality, performance or brand appeal," said Vincent Godfrey, Chief Commercial Officer at AGP-Europe. Gerlof Toenhake, Marketing and Business Development Director at AMP-Europe added: "BrauBeviale is a great opportunity to demonstrate how innovation in design, sustainability and functionality can help brands differentiate and engage consumers."
Discover the latest innovations from Ardagh Group on Stand 419, Hall 7A.
*AMP-Europe is the official European distributor for Xolution.
Notes to the editor
Ardagh Holdings S.A. is the ultimate parent company of Ardagh Group, which is a global supplier of infinitely recyclable metal beverage and glass container packaging for brand owners around the world. Ardagh Group operates 58 metal and glass production facilities in 16 countries, employing approximately 19,000 people with sales of approximately $9.6 billion in 2025.
