spain &ndash banking on aluminium&rsquos cando capability to heighten the appeal of water to a tasteconscious younger demographic, vichy catalán has become the first supplier of natural mineral water within the iberian drinks market to extend from glass and pet into cans.specifically targeted at the 16 &ndash 35 age group, two beverages vichy catalán genuina and the newlyintroduced vichy catalán limón &ndash a mineral water with natural lemon flavour &ndash are now available in 33 cl standard aluminum cans produced by ball packaging europe.by marketing its products in cans, vichy catalán is moving in line with the two younger market sector megatrends toward health and convenience, says operations manager toni renart. &ldquovichy catalán products are where nature and people come together. natural mineral water in cans is an ideal fit for our corporate philosophy, which is wholly committed to the health and wellbeing of consumers. for example, studies have proved that the consumption of natural sparkling mineral water reduces blood levels of cholesterol by 15.&rdquothe standard format 33 cl aluminum cans adopted by vichy catalán are produced at ball&rsquos plant in la ciotat, france. &ldquobeverage cans keep their contents cool and fresh for a long time, they are unbreakable and they are very light in weight, making them the ideal container for products designed to provide refreshment any place and any time&rdquo, says ball&rsquos iberian regional sales manager myriam galmés. &ldquothey also have an image as a cool, lifestyle packaging choice, giving traditional brands and products a means of reaching young consumers.&rdquocontributed by des king