Adapting the brand for a new microwaveable pouch format, the SoreThumbStudio team refreshed Laila’s visual assets with stronger messaging, clearer flavour navigation, and premium foodie cues across a 10-SKU range.
Leading with the brand’s signature teal, the designers introduced distinctive flavour colours for each SKU.
The packaging also features a handcrafted bowl on coloured napery and bronze metallic detailing was added to the newly introduced brand-identity keyline and established date.
Finally, SoreThumbStudio amplified the convenience message with a softly disruptive “Microwave in 2 minutes” gloss-varnished seal device.
Mike Nash, SoreThumbStudio’s Creative Director said: “The new packs – with their perfectly balanced positive and negative space – represent a major step forward for the brand: premium, modern, and ready for the convenience category without alienating the brand’s core consumer base. I can’t wait to see them on the shelves.”