Robinsons has launched a new packaging redesign across its most popular ranges of squash, including Fruit & Barley, Benefits Drops, and Minis.
The UK’s number one squash brand, worth nearly £200 million in retail sales value, is championing the ‘real fruit joy’ found in every bottle with a new look and feel that modernizes the iconic brand.
Bought by nearly half of all UK households, Robinsons’ latest investment in branding is set to create a standout and help drive relevance with modern families.
Rolling out this month, the rebranded packs feature a simplified design that includes bold colors and sliced fruit to re-enforce the real fruit, flavor, and refreshment in each bottle.
The campaign launches in line with Britvic’s Healthier People sustainability strategy as Robinsons continues to deliver great-tasting drinks that help people drink more water, with no added sugar.
Last year, Robinsons and Wimbledon ended their 86-year-long partnership, as Britvic reportedly wanted to promote its other drinks.