Returnity is redefining how B2B shippers approach packaging volatility with the launch of a limited-time free pilot program designed to help companies transition to reusable packaging systems. The initiative comes as corrugated prices continue to climb, forcing many businesses to absorb higher costs or pass increases to consumers. Through existing FedEx B2B workflows, qualified shippers can now access cost-controlled reusable packaging solutions at no pilot cost. Companies beginning pilots within 30 days and advancing to broader deployment within 60 days of completion qualify for preferred reusable box leasing terms.
Strategic Response to Market Volatility
The program addresses a persistent challenge facing retailers and B2B shippers as corrugated packaging costs continue their upward trajectory. Rather than positioning reusable packaging as a wholesale replacement, Returnity focuses on specific shipping lanes where reuse can operate practically within existing distribution systems, helping reduce dependency on ongoing single-use box purchases over time.
Mike Newman, CEO of Returnity, said:
“Corrugated pricing volatility continues to create operational and financial pressure. Reusable packaging is a straightforward solution for many of the shipping patterns that already exist within retailers’ day-to-day operations. Switching to Returnity’s cost controlled reusables allows retailers to lock in savings, insulates them from pricing volatility, and gives them one fewer headache to worry about.”
Proven Operational Benefits
The initiative builds on Returnity’s established track record supporting closed-loop B2B shipping operations across North America. Prior pilots and existing deployments encompass retailer replenishment, internal facility transfers, and reverse logistics programs, with participating shippers reporting measurable operational improvements.
These benefits include faster unpacking processes, reduced disposal labour requirements, improved backroom organisation, and notably lower product damage rates. The reusable shipping workflows developed specifically for FedEx B2B shipping environments demonstrate how sustainable packaging solutions can integrate seamlessly with existing logistics infrastructure.
Targeted Implementation Strategy
The free pilot program specifically targets B2B shippers operating repeatable distribution and replenishment flows within North America. This strategic focus allows Returnity to demonstrate maximum impact where reusable packaging systems can deliver the most consistent operational and financial benefits.
Newman, reflected:
“Returnity has proven that reusable packaging is a valuable component of modern retail operations. Companies leverage our product and system expertise to cut costs and improve operational efficiency and supply chain consistency.”
The company’s approach emphasises practical integration with existing systems rather than requiring comprehensive operational overhauls, making adoption more accessible for businesses seeking to reduce packaging costs without disrupting established workflows.
Circular Economy Leadership
With over a decade of expertise in eliminating single-use packaging, Returnity positions this program as part of its broader mission to support the transition towards circular economy solutions. The company equips businesses across multiple sectors to enhance both sustainability credentials and operational efficiency through creative, practical solutions that align environmental objectives with improved logistical processes.
The limited-time nature of the free pilot program creates urgency for businesses seeking to escape the cycle of corrugated price volatility whilst building more resilient supply chain operations. Companies interested in evaluating reusable packaging options can access pilot assessments through Returnity’s dedicated FedEx shipping portal, streamlining the transition process for qualified participants.