questions to ask when designing packaging understand the product

how do you know what questions to ask when designing new packaging&nbsp we all have an opportunity&nbspto see the finished product when it reaches the retailer, but what steps took place to launch the packaging the way it appears&nbspon the shelf&nbsp sometimes, important details are missed because the right questions were not asked.over the next several posts, i will offer important questions that assist&nbspin ensuring the right packaging is designed.&nbsp if packaging already exists, these same questions can be&nbspused for packaging that will be redesigned as well.&nbspunderstand the productthe first step in designing packaging is to understand the products you are packaging.&nbsp there are times when the product will limit some types of packaging designs.&nbsp asking the right questions will help identify this early on and give a clear understanding on the available options.here are some questions to ask when beginning the packaging processwhat makes the product unique and are there specific features that need to be addressed&nbsp &nbspglass, food, electronics, and fishing poles all have a different starting point.what is the weightsize of the product&nbsp this will help identify materials for protecting the product.what testing requirements will the packaging go through&nbsp drop, ship tests, biological, etc.are there any desired price points for the packaging&nbsp this is an important question.&nbsp if you are packaging products that will be sold&nbspin a dollar store, your packaging options may limit you since cost will be a key component.what type of security will be needed for the packaging&nbsp does the product need to be secure or can it be opened for trial in the store&nbsp in many cases, if the retailer allows opening packages, having the product accessible to the consumer will result in less damaged packages.what are the goals of the packaging&nbsp sustainability, shelf appeal, lower costs, etc.&nbsp this is one of the most important questionswho is the target audience&nbsp this can help determine&nbspadditional&nbspoptions such as, easy open features, how product is displayed, font type, etc.there are many more questions that need to be&nbspasked in the initial&nbspstages.&nbsp most of the questions asked will have a direct effect on how the product is packaged.&nbsp at the end of this series, i will be sending out a complete list of questions to all who are subscribed to my blog.&nbsp visit www.brianjpankratz.com&nbspand subscribe to this blog if you are interested in receiving the full version.we also use this with our customers when launching new packaging.&nbsp these questions are an important step in the process to ensure&nbspthe product is packaged correctly to help increase the sales of the product.for more information on designing packaging for your product, please contact brian pankratz at display pack, inc. &ndash bpankratz@displaypack.com.