Peelable Label

Designed by jwt brazil, the fruity vodkas come in a peelable package, which imitate the skin of each drink&rsquos respective fruit. Just peel the wooden crate off and drink the fruit wine out. Smirnoff is boasting a line of traditional vodka with most brilliant packaging schemes. These bottles are wrapped up as fresh as the fruit they come from, stored in standard produce crates, with the peel still on.

These bottles arrive wrapped in a perforated, peelable label that mimics the fruit it&rsquos flavored with. So you can open a passion fruit strip down a lime or cut into a strawberry with these delightful labels, then pop open the bottle, pour yourself a glass and indulge in the fresh, sweet taste of summer.