Landor designs new Häagen-Dazs new ice cream stick packs

Inspired by the thick chocolate coating that envelops each stick, the packaging showcases a striking visual explosion of texture and indulgence.

Landor said the redesign features several key elements:

• An iconic shape: The ice cream stick adopts a distinctive silhouette subtly reminiscent of the Häagen-Dazs logo, proudly displayed at the centre of the packaging.
• The signature Bordeaux: The brand’s iconic burgundy takes centre stage, evoking sophistication, balance, and sensory delight.
• A tribute to the coating: The thicker, more generous outer layer is celebrated through crackling patterns around the ice cream, emphasising the crunchy, irresistible texture of every bite.