Korozo Group and Zertus UK & Ireland Drive Baileys' Success with Innovative Stand-Up Pouch Packaging
Korozo Group, a leader in flexible packaging solutions, has teamed up with Zertus UK & Ireland to introduce an award-winning packaging solution for Baileys Chocolate Nut Mix, a new product that takes the iconic Irish cream liqueur into the adult snack market.
The Baileys Chocolate Nut Mix combines chocolate-coated almonds with caramelised almonds, cashews, hazelnuts, peanuts, and salted toffee popcorn, all infused with a hint of Baileys flavour. This snack aims to reposition Baileys from an after-dinner drink to an anytime indulgence for adults.
For the product launch, Zertus UK & Ireland partnered with Korozo Group to create new stand-up pouches that would meet both functional and aesthetic requirements. Printed with eight colours using flexographic printing technology, the pouches feature a sophisticated visual appeal designed to stand out on crowded retail shelves. A partial surface matte lacquer further enhances the product's luxurious presentation.
To ensure optimal product preservation and sustainability, Korozo used its proprietary KoroRCY film, laminated with a PE layer and an EVOH component. This combination delivers the necessary barrier properties to maintain product integrity without compromising the recyclability of the packaging. The pouches also feature laser scribing for easy tear opening and an integrated zipper for resealing convenience.
Irem Altinay, Field Sales Manager for Food Flexibles at Korozo Group, emphasized the packaging's role in achieving the product's on-shelf success: "Our expertise in sustainable packaging solutions allowed us to provide a recyclable and resealable pack that supports the brand’s sustainability goals while maintaining the product’s quality throughout the supply chain."
The packaging’s impact on the product’s success was recently recognized at The Grocer New Product & Packaging Awards, where Baileys Chocolate Nut Mix was named Champion in the ‘Crisps, Nuts & Bagged Snacks’ category.
Louise O'Reilly, Product Development Manager at Zertus UK & Ireland, reflected on the competitive nature of the adult snack and festive nut mix market, noting, "Winning The Grocer award demonstrates the product’s successful market entry, complemented by packaging that offers both functionality and visual appeal. With consumers increasingly seeking sustainable and convenient options, Korozo Group proved to be the ideal partner for our flexible packaging needs."
The collaboration between Korozo Group and Zertus UK & Ireland has not only contributed to the product’s retail success but also highlighted the growing importance of sustainable packaging solutions in the modern marketplace.