Kenco Core Range By Bulletproof And Pi3

Bulletproof has created the graphics for the jars, while pi3 is behind the new slimmer structure. For the graphics, bulletproof has moved from what it termed the &lsquobeans and soil&rsquo look of the old pack to a &lsquosun and sky&rsquo look. The new packs are intended to reflect a brand essence that has been described as &lsquovibrant optimist&rsquo

. Bulletproof account director chloe dobson said &ldquowith the sun bursting from the &lsquomountains of origin&rsquo, we ensured that kenco quite literally radiates its brand essence at all times, whilst still staying true to its brand provenance.