The consultancy, which was appointed to the work by brand owner sab miller having worked on peroni nastro azzurro globally since 2004, says it has developed a &lsquocleaner&rsquo design, while adding new premium elements. Jdo says it has simplified the typography and introduced a silver dropshadow below the branding. It has also aimed to establish the brand&rsquos blue ribbon as a key identifier. The ribbon device links up on the outer packs, to create more shelf standout.
Jdo creative director paul drake says, &lsquothe new presentation builds on peroni nastro azzurro&rsquos unique equities with greater clarity and a fresher feel. &lsquothe difference shouldn&rsquot be so much noticed as felt.&rsquo the new packaging is set to go onshelf this month.