Innovative Shoe Bag

An environment project by puma. Reduce the resources used when distributing shoes. The bag tightly wraps interior cardboard scaffolding&mdashgiving it shape and reducing cardboard use by 65. Moreover, without that shiny box exterior, there&rsquos no laminated cardboard which interferes with recycling. There&rsquos no tissue paper inside. And there&rsquos no throwaway plastic bag. The bag itself is made of recycled pet, and it&rsquos nonwoven&mdashwoven fibers increase density and materials use&mdashand stitched with heat, so that it&rsquos less manufacturing intensive. Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60&mdashin one year, that comes to a savings of 8,500 tons of paper.