festive innovation for christmas

&bullthe &39ribbon bottle&39 features a label which, when peeled and pulled, transforms into a festive bow on the front of the gift package.&bullavailable in the classic cocacola glass bottle, the promotional pack can be ordered online or purchased at selected retailers, such as selfridges in the uk.&bullmeanwhile, &lsquoshare a coke&rsquo goes festive this christmastide with the appearance of a series of 500ml bottles featuring the names of santa&39s reindeers, including rudolph, dancer and blitzen.&nbsp&nbsp