Dragon Rouge Brands Oykos Yoghurt

The consultancy, which has worked with danone on previous projects, was tasked with developing a &lsquopremium, distinctive&rsquo brand. Dragon rouge says the new design focuses on the yoghurt&rsquos &lsquolayered&rsquo style and emphasises the fruit content.

 Dragon rouge design director jon bailey says, &lsquowe wanted to create a bold and impactful design that was deliberately different to the category. &lsquowe steered away from the traditional greek cues to hero the product qualities within the &ldquoo&rdquo of the brand mark.&rsquo oykos launches on shelf this week.