Direct Object Printing technology eliminates the need for label substrates, and will surely be the next generation variable data printing solution for innovative bottle designs and consumer engagement.
It is 4-color printing process which offers unlimited graphic design capabilities to promote the brand and share product improvements or seasonal messages. It is the only technology in the market which is offering printing on the shoulder of any plastic container.
It will add superior value to customers worldwide by improving speed to market and enabling multiple promotions.
In a way it also supports sustainability efforts by eliminating label substrates by printing ink directly onto the bottle, using eco-friendly UV ink and maintaining recyclability.