The first in a series of new innovations under the heading of DeltaGlobalOriginals, the FutureBox launch comes when sustainability is at the forefront of consumers’ minds.
The Leicester-based firm, whose clients include Net-a-Porter, MATCHESFASHION and Tom Ford, said it has designed the FutureBox to ensure the highest sustainability standards and the packaging uses no tape, has flatpack functionality and has easy assembly functionality.
Delta Global said this makes it simple to fully recycle and is cost effective at the production stage. The materials used are FSC (Forest Stewardship Council) accredited. Crucially, the box requires no magnets for secure closure, an addition that prevents even the most ‘sustainable’ packaging from being fully recyclable.
Robert Lockyer, chief executive of Delta Global said, “COP26 will see world leaders leverage the post-pandemic rebuild as way to accelerate eco-friendly policy making. It is less likely that sustainability efforts will rely on good will but will be led by laws and policies that require luxury brands to meet environmental standards.
“The FutureBox makes it easy for brands to meet these standards and flourish in this new economy.”
The company said each box can be tailored to both brand aesthetics and its sustainability goals. Foiling and water-based finishes can be incorporated into the packaging design and its versatility makes it optimised for the modern luxury brand, with many heritage labels increasing sustainability efforts to align with consumer, investor, and government policy demands.
The luxury fashion sector is under scrutiny for the excessive package and textile waste it produces. As much as 88% of newly listed items on e-commerce websites contain plastics, while 85% of all textiles in the US are thrown into landfills.
Gucci and Burberry are notable examples of this sustainability drive. Both brands have eliminated plastic lamination from boxes, introducing ethically sourced packaging materials that are easily reused.
And where the big fashion houses lead, other luxury brands are compelled to follow. Delta said the FutureBox makes this transition both cost-effective and practical. It can be viewed as a high-end, future-proof template that brands can customise to their own needs and design aesthetics.