Chips Packaging

 Basing the design on the shape and texture of the doritos chips, designer created a new design of the snack&rsquos packaging. Besides being a visual standout, the geometric formation or surface triangulations allow for opening and closing without the use of a clip. The packaging is made out of environmentally friendly cardboard, a material whose natural texture slightly resembles the one of the chips. The structure of the packaging allows for opening and reclosing. This packaging differentiate doritos from any other competition and build a strong &lsquoshelf effect&rsquo, as the triangular faces, beside the ergonomic value, create a perfect canvas for expressive illustrations.