Chesapeake hamilton has extended its figured&trade range producing an innovative pack to support four of the collections of malt whiskies from gordon & macphail. The new pack, which helps to reinforce the quality of the whiskies, incorporates two apertures, which is the first time this has been achieved in a composite shaped tube.
The new pack provides product visibility allowing the purchaser to see the distinctive colour of each whisky as well as the front and reverse of the bottle&rsquos labels. All the packs incorporate foil blocking and have a printed liner to further support the product&rsquos high quality image. In addition, the packs are sealed with an embossed tinplate lid bearing the gordon & macphail logo. Katy buchan, product champion, said, &ldquothis figured solution really is a packaging worldfirst for the drinks sector. We have proved after extensive trials that we can produce a composite shaped tube with an aperture which was previously not possible.
The pack&rsquos shape helps to maintain its strength despite the apertures and the pack now offers possibilities for many other products and markets.&rdquo figured is produced using a unique process which ensures the seam of the pack&rsquos outer wrap is not visible. All the outer wraps for the gordon & macphail packs were printed on a matt paper stock at chesapeake hillington. All figured&trade styles are made with a 3 or 4 ply paper core and a secure seamed base, which offers an ideal, high quality replacement for tin plate containers. Moreover, compared to tin plate containers, figured&trade offers additional environmental and costs saving benefits. Katy buchan, went on to say, &ldquowe have the ability to customise figured&trade so its profile can match the requirements for any brand or product. Figured&trade can help to reinforce a brand&rsquos premium quality and offers pack differentiation which is essential in today&rsquos competitive retail environment.