velcro® brand presslok® closure increases easeofuse, shelfappeal and minimizes spills. both brands and customers benefit from incorporating reclosure innovations that provide durable, longlasting seals that can be opened and closed easily after repeated use. converters must consider that these reclosure solutions will be implemented on different scales &ndash not just by the giants but by small, regional brands seeking unique packaging solutions.  these are two of many forces driving a demand for reclosure innovation from the consumer side of the ecosystem, yet, this demand delivers equally great benefits for brands. when a company can increase the length of time its brand visuals, like its logo and packaging. sourcehttpwww.flexpackmag.comarticles86588thecaseforreclosureinnovation