The Can That Turns Into A Cup

Sabmiller and crown have joined forces to create a beer can that doubles up as a drinking cup. The result is a can with a full aperture end that allows the entire lid to be removed, turning the can into a drinking cup. This removes the need for glassware and draught installations. Consumers can now drink directly from the container, streamlining the serving process by eliminating the need for pouring beverages into plastic cups.