Bulging Belly Branding

The plastic and foil juice box that contains a potable weight loss formula has been designed in such a way that it visually demonstrates the effect that the product might have on the drinker&rsquos own body. The rectangular pouch pictures a person&rsquos stomach, complete with a belly button.

When it&rsquos full, the sachet bulges at the base to produce the aesthetic effect of a bloated abdomen. Once someone begins to suck the beverage, the puffed up profile shrinks in to form a flat tummy, producing a very fitting before and after demonstration for the consumer.