The new look will be released this month, and bowmore has announced that three exclusive additions will follow in march. Bowmore&rsquos new packaging have, the company said, improved the environmental credentials of the product, with a new lighterweight bottle.
The new packaging also aims to underline what the company termed the product&rsquos &lsquogiftability&rsquo as it features foiling and gloss embossing, which also enhance creating shelf standout. Kirsten beeston, head of brands at morrison bowmore distillers, said &ldquowe are excited to be taking bowmore into a new era with this new gift box and bottle design. "we wanted to ensure the design better represented the brand&rsquos core values as well as developing a stronger personality that consumers can engage with&rdquo.
The three new additions to the collection are named 100 degrees proof, springtide and the limited edition bowmore 1983.