The drink manufacturers have relaunched v water bottles under the sobe brand and given it a vibrant new look. The range comes in six flavours, each of which has been given an &ldquoarresting colour palette&rdquo.
The new look makes its debut this month and will be backed by a £5m marketing spend. Britvic&rsquos head of seed brands jon evans said &ldquoeach individual flavour includes a mix of vitamins designed to suit every consumer, no matter their mood or needstate.
We are confident the eyecatching design will help it to stand out in the market.&rdquoblue marlin creative director simon pendry added &ldquosobe appeals to a diverse range of consumers whose shared trait is that they value substance over style. &ldquothanks to the new look, sobe v water has both. Being brought under the sobe umbrella, v water&rsquos new packaging really leaps out at you. V water is a great product and sobe is a really strong brand that is perfect for this era.&rdquo