Working with design agency Pearlfisher, and produced exclusively at Ardagh Glass Packaging’s facility in Limmared, Sweden, the bottle brings Haring’s style to life through intricately debossed dancing figures, and a screen-printed vibrant yellow panel that, when viewed through the clear glass, creates an illusion via reflection that the entire bottle is yellow.
“The Absolut Haring artist-edition bottle perfectly demonstrates how design, technology and art can come together in glass,” said John Oczabruk, Product Designer, Ardagh Glass Packaging-Europe. “Reproducing Keith Haring’s artwork through debossing demanded extreme accuracy, to maintain uniform depth and width around the bottle. Aligning the debossing precisely with the screen printing ensured a flawless, visually stunning result.”
Each bottle was made with over 60%* recycled glass cullet, reflecting both companies’ shared commitment to sustainability.
Launched exclusively in Travel Retail and then rolled out in global markets from September onwards, the Absolut Haring artist-edition bottle continues The Absolut Company International’s tradition of partnering with visionary artists to celebrate creativity and connection.
*Total recycled cullet level