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  2. Aptar Beauty + Home Insights: How BBI Utilized Aptar’s Apollo Technology to Launch a New User Experience for Liquid Wrench

Aptar Beauty + Home Insights: How BBI Utilized Aptar’s Apollo Technology to Launch a New User Experience for Liquid Wrench

Profile picture for user vishudixit
By vishudixit on Sun, 10/18/2020 - 16:31

The product features a narrow stream for tighter spaces and a wider spray for broader coverage. Its fast acting and anti-seize formula penetrates corrosion, loosens rust and displaces moisture. Apollo’s locking feature also makes the product e-commerce friendly and easy to store. Partnership and Collaboration To bring the Liquid Wrench Pro Penetrant and Lubricant from concept to realization, Aptar and BBI collaborated through the development process, leveraging each other’s expertise in understanding the consumer market and needs for this category. “Apollo had better features than the competitive twist cap we were looking at for this product.” Robert Stuck, Director of Product Development, Blumenthal Brands Integrated In addition to innovation insights, brands are able to leverage Aptar’s technical support and project management to help streamline the product development process and ensure quality standards are met. About Apollo Consumers have the freedom of choice with an innovative and easy-to-use pressurized accessory. Apollo offers a unique point of differentiation by providing brands a personalized product experience through the selection of multiple spray combinations. Apollo’s patented design includes Aptar’s twist-to-lock technology, which provides peace of mind for secure transportation on-the-go and will withstand the rigors of e-commerce shipping.

Aptar Beauty + Home Insights: How BBI Utilized Aptar’s Apollo Technology to Lau…
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