For more than a century, JELL-O® molds have been a colorful staple on America’s holiday tables. This Thanksgiving, the iconic brand is shaking things up—quite literally—with a playful new twist on the most polarizing side dishes of the season.
Introducing the limited-edition JELL-O® “No Thanks” Thanksgiving Molds, transforming Brussels sprouts, cranberry sauce, and pecan pie into vibrant, jiggly creations that are impossible to ignore—and much harder to refuse.
While Thanksgiving is filled with love, gratitude, and tradition, the side-dish lineup is often more expected than enjoyed. Nearly one-third of Americans rank Brussels sprouts as their least favorite Thanksgiving side, more than a quarter skip cranberry sauce, and one in five pass on pecan pie¹. Yet over 60% of Americans say they’re more likely to try foods that look fun and believe holidays should feel playful, not stiff. JELL-O’s “No Thanks” molds bring those truths together—giving controversial classics a second chance when they jiggle.
“Thanksgiving is all about togetherness, but we know not every side dish unites the table,” said Lauren Gumbiner, Associate Marketing Director at Kraft Heinz. “With our ‘No Thanks’ Thanksgiving molds, we’re turning the most debated dishes into something everyone can actually say yes to—in an unmistakably JELL-O way. When holiday tables start to feel beige and predictable, JELL-O brings the color, nostalgia, and fun back.”
JELL-O molds have been part of American holiday traditions for more than a century—from beloved recipes like Golden Glow Salad to fruit-filled centerpieces passed down through generations². The new “No Thanks” Thanksgiving molds build on this heritage with a modern, culture-forward twist, tapping into the renewed love for playful nostalgia and fresh takes on familiar favorites.
Whether you love Brussels sprouts or can’t stand them, one thing’s certain: Thanksgiving is more fun when it jiggles.
The JELL-O® “No Thanks” Thanksgiving Molds—available in Brussels Sprouts, Cranberry Sauce, and Pecan Pie designs—launch November 11 exclusively on Walmart.com for $4.99, with JELL-O included, while supplies last. For more information and how-to inspiration, follow @jello on Instagram and TikTok.