A global leader in developing and producing responsible packaging solutions, is proud to launch a revolutionary turkey breast package for Butterball, LLC. The new Perflex® shrink bag design features a built-in handle that reduces packaging material and improves efficiency.
Traditional turkey packaging utilizes a net around the product to create a strong carrying handle. Removing the additional packaging material achieves a more convenient and sustainable package.
Compared to the incumbent netted turkey breast bag, the Amcor Perflex® handle bag delivers*:
- 22% reduction in carbon footprint
- 23% reduction in non-renewable primary energy demand
- 22% reduction in water consumption
The new Perflex® handle bag also improves efficiency by eliminating the manual netting process.
The Catalyst™ collaborative innovation team at Amcor worked closely with Butterball on the design and development of the new package, which was made for their boneless turkey breast roast. Catalyst™ rapid prototyping capabilities were utilized to develop physical prototype iterations that were evaluated for functionality, strength and consumer preference.