Actimel Packs Repositioned Thanks To Dragon Rouge Design

Dragon rouge used sunrise iconography, above the actimel name, to reflect morning. It added that the new pack design&rsquos typographic style &ldquocommunicates enjoyment and accomplishment and this is strengthened by the choice of vibrant colours used across all 13 variants in the range&rdquo.

 Actimel assistant brand manager joel kirstein said &ldquowe&rsquore confident the new actimel packaging design achieves our aims. Testing of the new design showed promising results and we&rsquore excited to see the end result hit the shelves this april.