August
28
/ 2025
A year after PA Consulting, PulPac, and Diageo trialled a fibre-based bottle for Baileys Original Irish Cream, the innovation continues to demonstrate strong potential for recyclability, CO₂ reduction, and scalability.
As part of its ‘grain-to-glass sustainability’ strategy, Diageo is working to cut its carbon footprint by replacing heavy glass bottles with lighter, fibre-based alternatives. Unlike traditional wet fibre processes, PulPac’s Dry Molded Fiber technology uses no water, consumes less energy, and delivers fully recyclable packaging.
“Dry Molded Fiber eliminates water use, significantly reduces energy, and the bottles can be recycled with normal paper,” said Jamie Stone, sustainable packaging expert at PA Consulting.
