The brand stated that the refreshed look aims to align with how today’s consumers think about healthy cooking, focusing less on restriction and more on balance, nourishment, and the enjoyment of food.
The new packaging has been modernised with bold colours to increase stand out on shelf. Illustrations also feature on the front of each product to show shoppers how each variant can be used, helping them choose the right product for their needs.
The core range of Sunflower, Rapeseed, Olive and Garlic Infused spray oils is now joined by a newly positioned Buttery Baking spray oil (formerly known as Butter Flavour Cooking spray oil), which reflects its core use in helping cakes slide from their pans. These spray oils also sit alongside its Air Fryer Pure Oil Spray, which launched earlier this year and is driving incremental shoppers into both Frylight and the total oils category (88%).
