The rebrand was driven by a desire to elevate the brand’s premium positioning and create packaging that is modern, distinctive and impactful, whether on shelf or behind the bar.
Working with packaging design agency Boundless on the creative direction, Double Dutch set out to deliver a new look that could capture attention visually and also improve functionality for trade customers.
Raissa De Haas, Double Dutch co-founder, said: “The new labels bring our brand to life in a more contemporary way, while retaining the colour and brand cues our customers know and love. They’ve really exceeded our expectations in terms of vibrancy, finish and overall impact.”
Ben Robinson, sales director, The Label Makers, added: “The premium nature of the label, with gold foil and emboss embellishments, played perfectly into the capabilities of our MPS presses, ensuring a smooth print process.”
