innovation in alcoholic beverage packaging
ardagh group has produced a new lighter weight 660ml bottle for innis & gunn&rsquos original and rum finish beers. in keeping with its record of continuous innovation, innis & gunn set ardagh the task of producing the lightest weight bottle in its class at 360g, which will sit alongside a newly light weighted 330ml bottle.ardagh&rsquos product design team applied its advanced computer simulation technology including finite element analysis fea and prototype modelling to develop the new bottle.moving to lower weight glass bottles will considerably lessen the brewer&rsquos environmental impact. the combined weight reduction &ndash the 330ml bottle now weighs 195g, down from the current 245g &ndash will represent a saving of 2,000 metric tonnes of co2 over the next three years.celebrating ten years in business, scotland&rsquos leading independent beer company can now offer a 660ml serving to its loyal band of followers across the globe. innis & gunn is the bestselling british bottled beer in canada source pma trade audit and number one bottled import ale in sweden. about ardagh groupardagh group is a global leader in rigid packaging, producing metal and glass packaging solutions for most of the world&39s leading food, beverage and consumer care brands. it operates 100 manufacturing plants in 25 countries, employs approximately 18,000 people and has global sales in excess of eur 4.1 billionabout innis & gunninnis & gunn the middle names of ceo dougal sharp and his brother neil launched its cornerstone beer, original, in 2003. rum finish has since joined the core family and seasonal and limited edition releases help innis & gunn continue to blaze a trail in oak maturation.