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Tea pack cardboard construction unfolds like a flower

UK tea brand English Tea Shop has unveiled a new pack design for its new range of Whole Leaf Tea available in 18 different blends. The brand has set 2025 as a date for the brand to achieve its intention for all packaging to be 100% biodegradable.

The novel design has been created by London design and innovation agency Echo Brand Design who has created a cardboard construction using packaging which unfolds like a flower to reveal the ingredients and contents within. The tea leaves are packaged intact via a cellulose fibre pouch, which maintains product quality better than standard loose tea. A reusable scoop is also included. Resealable tamper tabs turn the packaging into a reusable tea caddy. It is claimed that the packaging is home compostable.

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Company Name: 
English Tea shop (UK)Ltd