smart bottle

thesmart bottleuses printed sensor tags with near field communication nfc.

Company Name: 
thin film electronics asa
Contact Person: 
bill cummings
marketing & communications

diageo plc and thin film electronics asa &nbspdevelop, a prototype johnnie walker blue label &ldquosmart bottle&rdquo.the connected &ldquosmart bottle&rdquo enhance the consumer experience by using printed sensor tags featuring thinfilm&rsquos opensense technology, which can detect both the sealed and opened state of each bottle.&nbspthe tags and the sensor information they contain will allow diageo to send personalized communications to consumers who read the tags with their smartphones.thinfilm&rsquos proprietary and patentpending opensensetm technology makes use of smartphones&rsquo near field communication nfc capabilities. the technology allows diageo to track bottle movements across the supply chain, instore and to the point of consumption, with the sensor tags remaining readable even when the factory seal has been broken, providing an additional layer of security in protecting the authenticity of the product.unlike conventional static qr codes, opensensetm tags can dynamically detect if a bottle is sealed or open with the simple tap of an nfc.&nbspfor more such innovations visit &

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