Every year, more than $1 trillion worth of food is wasted globally, much of it due to premature spoilage. For decades, the packaging industry has sought solutions that go beyond simply containing products solutions that could actively preserve freshness and reduce waste. Now, Vidre+™ is making that vision a reality.
Active packaging powered by Vidre+™ Complex is emerging as a breakthrough in extending the shelf life of fruits, vegetables, and even flowers. Unlike traditional packaging, which is passive by design, Vidre+™ integrates freshness-enhancing properties directly into the material itself. The result? Longer-lasting produce, lower spoilage-related costs, and a clear boost in profitability for businesses throughout the supply chain.
From Commodity to High-Value Packaging
Vidre+™ transforms ordinary packaging into a functional, high-margin solution. With no need for new infrastructure, it seamlessly integrates with existing storage and logistics systems. Even better, it works across all formats from recyclable clamshells to biodegradable and compostable packaging. This means businesses can enhance freshness without compromising sustainability goals.
MCPbags: Proof That It Works
One standout example of Vidre+™ technology in action is the MCPbag. Developed through a collaboration between Fresh Inset, Wassington (Argentina), and LP (a packing partner), MCPbags incorporate Vidre+™ Complex into their very structure. The result is a packaging material that actively slows down spoilage and sets a new standard for freshness and versatility.
At the heart of this innovation is Vidre+™’s ability to release 1-MCP a compound that blocks the effect of ethylene, the natural hormone responsible for ripening and decay. By neutralizing ethylene’s impact, Vidre+™ keeps produce fresher for dramatically longer.
Real Results Across Crops
Trials speak volumes:
- Spinach freshness extended up to 10 extra days
- Raspberries with up to 20 days less shrinkage and waste
- Avocados maintained at peak quality for 40 days
These results are not just incremental improvements they represent a step change in how freshness is preserved.
Global Expansion
Vidre+™ is already gaining traction worldwide. It has official registration in Peru, has entered the U.S. market, and is being commercialized across Europe through a partnership with Janssen PMP. The technology is proving to be scalable, efficient, and ready for global adoption.
Why It Matters
By cutting spoilage and extending shelf life, Vidre+™ doesn’t just help retailers and suppliers it also contributes to the broader fight against food waste. With its combination of sustainability, scalability, and cost-effectiveness, Vidre+™ represents a leap forward in active packaging innovation.
This isn’t just packaging anymore. It’s packaging with purpose driving profitability while protecting the planet.