The primary benefit users have been touting is the combination of the more portable flexible design combined with the controlled dispensing of the squeezable pouch with a custom-designed fitment to minimize product waste during application and the ability to get almost all the product out of the packaging.
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Packaging Innovation by ProAmpac in health and personal care with high-barrier, digitally printed spouted pouch
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Company Name
ProAmpac
Short Description
Maybelline’s FitMe® Matte + Poreless foundation reimagined their glass bottle into a minimally packaged, on-the-go pouch with custom spout suited for eCommerce retailers like Amazon. As one of the first flexible spouted pouches designed for cosmetic foundation, FitMe is 41% lighter than its predecessor, regardless of hosting 0.3oz more product.