This bimetallic foil provides security to farmers by proving the originality of the product through modern security elements
BASF has invested in a tailor-made device that helps its customers to check the authenticity of their purchase. The so-called DAF (anti-counterfeiting device) system consists of a seal containing a data matrix code and a modern bimetallic foil that can be applied to all product containers. This bimetallic foil provides security to farmers by proving the originality of the product through modern security elements. Through directing a laser pointer to the bimetallic foil, itcan identify the authenticity of the product: if authentic, the word BASF will be reflected. The hologram label composed of copper and aluminium features 2D and 3D visual elements for validation and allows the projection of BASF word by using laser pointer. The seal contributes to environmental, social and financial aspects by weakening a billionaire illegal market of crop protection products in Brazil, in which counterfeiting occurs without environmental control, generating contamination and loss of productivity in the fields. The technology has already been incorporated into the BASF Cabrio®, Cabrio® Top, Merivon® and Cantus® fungicide product labels since March 2015.