In a move to support today’s informed and intentional parents who still value everyday bonding moments such as bathing and massaging, Johnson’s Baby—the world’s #1 baby-care brand—has upgraded its entire range. The revamp includes advanced skin-science based formulas and refreshed sustainable packaging, under the promise “Protect what’s precious”.
Better for the Baby:
With over 130 years of leadership in baby-skin science, Johnson’s Baby has introduced industry-first formulations aimed to better protect a baby’s delicate skin, hair and eyes—even as weather and conditions change.
Key enhancements include:
- “Gentle” formulas that are 100% doctor-tested and incorporate purposeful, natural ingredients like aloe vera, vitamin B5, milk protein and turmeric.
- Enhanced protection: e.g., the moisturising line now offers up to 72 hours of hydration; the baby soap delivers triple protection against germs, dryness and irritation.
Better for the Mum:
These upgraded formulations not only help protect baby’s skin more effectively, they also enhance the parent’s experience—turning everyday rituals into meaningful bonding moments.
In packaging, Johnson’s Baby has emphasised transparency: the front-of-pack clearly highlights key benefits and ingredients, and a new mascot, “The Iconic Drop”, symbolising love, care and protection now features across touchpoints.
Better for the Planet:
As part of its sustainability commitment, the brand’s new bottles are made with 50% post-consumer-recycled (PCR) plastic, supporting responsible recycling and reflecting its dedication not only to today’s babies, but to the world they will inherit.
Campaign & Launch:
To bring this renewed brand promise to life, Johnson’s Baby has launched the “It’s Pure Love” campaign featuring Anil Kapoor and Sonam Kapoor. The film captures the everyday moments of pure love shared between parent and child. Created by FCB Group India and produced by Flirting Vision, it will be amplified via TV, digital, social media, influencers and on-ground experiences.
Together, these updates mark a fresh chapter for Johnson’s Baby — a chapter that continues to honour its legacy while adapting to the evolving needs of today’s families.