GEKA’s story began in 1925, when the company was founded by Georg Karl senior in Waizendorf, Germany. At the time, the business was a simple brush factory, but as the years passed it began to grow in terms of both scale and scope.
In the 1950s, Georg Karl junior, inspired by a visit to the USA and a meeting with cosmetics icon Helena Rubinstein, launched the company into the beauty sector with the production of twisted wire brushes. This forward-thinking leap laid the groundwork for GEKA’s future in high-precision beauty applications.