November
24
/ 2025
The design reimagines 1980s San Francisco through the lens of Hall of Fame quarterback and 49ers legend Joe Montana.
Inspired by Montana’s heroic presence and the original Gold Bar bottle – new expression turns nostalgia into iconography.
To commemorate the 40th anniversary of the 49ers’ historic 1985 championship, Gold Bar Whiskey and Thirst set out to create a design that captures the essence of San Francisco’s golden age.