Food Packaging

Cadbury Bournville, the heritage dark chocolate brand that’s been around since 1908, is shaking things up on the shelf with a bold new packaging design and a cheeky new attitude.

Known for its iconic red-and-gold branding, Bournville’s latest refresh keeps one foot in tradition by reviving the original Cadbury Bournville “B” on each chocolate block, but it pairs that heritage with a modern twist. The new look aims to break down the barriers that have made dark chocolate feel a bit too… serious.