Chaos packaging is the uproarious new frontier in design, where wild imagination meets retail rebellion. In 2025, it’s rewriting the rules.

When you walk down the snack aisle, you might not consciously notice it, but the shape of the package, especially whether its corners are sharp or rounded, can make a real difference.

Packaging as a ServiceThe packaging industry is evolving beyond materials and design into an era defined by systems, data, and service-driven models.

Gen Z doesn’t just buy products. They buy stories, symbols, and statements—and packaging is often the first page of that story.